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Why Self-Ordering Kiosks Are The Future For Restaurants

Home > Blog > Why Self-Ordering Kiosks Are The Future For Restaurants

Restaurant automation and technology are rapidly changing the way the F&B industry operates and functions in Singapore. One of the most obvious examples of such changes is the way we order our food. Previously, you may expect to receive a physical menu and place your order with a waiter. Now, it would not be a shock for customers to perform these actions digitally via a QR ordering system.

Even fast food and fast casual chains in Singapore are revolutionising how we order our meals. Step into McDonald’s, KFC, or Burger King, and one of the first sights you see will be the establishment’s self-ordering kiosks. So why these changes? Providing customers with convenient and high-quality services is the most obvious answer.

However, there are plenty more reasons beyond this. In fact, we will posit that these automated ordering systems are the future of the F&B industry. Let us share why self-service kiosks are becoming more popular in Singapore and why you should consider adopting this technology if you have not already done so for your F&B business.

What are self-ordering kiosks?

Man holding a pen thinking

As their name implies, self-ordering kiosks grant consumers the autonomy of ordering and paying for their meals themselves. Think of these machines as sophisticated vending machines for meals. They generally consist of a touchscreen with a user-friendly digital interface. The screen will display the menu and prices and guide users through the ordering process – from ordering their preferred dish to payment.

Why are self-ordering kiosks rising in popularity?

Growth shown in graph

A study conducted by Tillster revealed that 65% of consumers would visit a restaurant more often if the establishment has self-ordering kiosks while 30% prefer to order from a self-ordering kiosk to a cashier if the lines are of equal length. So here is the million-dollar question: why are self-ordering kiosks rising in popularity?

While it is challenging to pinpoint a specific cause, the bump in popularity is generally attributed to a change in consumer behaviour. Thanks to technology providing us with greater convenience, we have gotten used to the ease of online ordering. Therefore, we expect similar control, choice, and personalisation when we visit a restaurant in person. And self-ordering kiosks are designed to meet these changing expectations.

There is also no denying that the pandemic has encouraged more entrepreneurs in the F&B industry to embrace this technology. Self-ordering kiosks help promote social distancing, allowing customers to order and pay for their meals without interacting with the cashier. Restaurants simply have to sanitise the machines frequently to maintain strict hygiene standards.

Why should you consider self-ordering kiosks?

It is obvious that self-ordering kiosks are becoming more popular. So if you have not already adopted this technology, what are you waiting for? If you are still on the fence about this decision, let us share several benefits of self-service kiosks to change your mind.

Benefit #1: Decreased waiting time

People waiting in line

Nobody likes waiting in a lengthy queue line. If someone spots a long queue forming in your food establishment, they may choose to patronise another restaurant instead. A self-service kiosk can help speed up the ordering process, minimising any delay in service time.

Of course, you can still open a counter or two for customers who prefer ordering in person. But you will only require a few staff members to operate the registers. You can reallocate the rest to areas more beneficial to the business. For example, you can place more employees in the kitchen so that more dishes can be prepared and served, thereby reducing service time.

Benefit #2: Ensure order accuracy

Man and woman being served some food

Imagine waiting a long time for your meal to arrive only to discover that the kitchen has mixed up your order. You would understandably be displeased. Perhaps livid enough to leave a bad review. Naturally, as a business owner, you will want to avoid this happening to any of your customers.

Unfortunately, it is impossible to eliminate human errors. But you can circumvent this issue by automating your ordering process. Self-ordering kiosks with a visual menu can significantly reduce such occurrences in your restaurant because your customers know exactly what they are ordering.

Benefit #3: Targeted upselling

Man drawing graphs

Relying on your employees to highlight the latest promotions or popular items on the menu can be a hassle. Firstly, your staff must be prepped on the newest offers. Secondly, miscommunications may occur during the upselling.

Self-ordering kiosks provide a straightforward way to push targeted upsell prompts while your patrons are building their orders. For example, your kiosk can display prompts with various menu modifiers or promotions that customers may not be aware of otherwise. This includes meal combos, top-ups for premium sides, or 2-for-1 deals.

Yes! Self-ordering kiosks do require a bit of an upfront investment. However, these machines are well worth the cost! As the demand for swifter and more convenient service in the F&B industry becomes the norm, you will find that self-ordering kiosks are essential in offering an excellent customer experience to your patrons.

Do you require help looking for a suitable self-ordering kiosk for your F&B business? In that case, our friendly staff will be delighted to assist you in selecting the ideal system that fits your business needs. Do not hesitate to contact us today to learn how we can help you.

How To Boost Customer Experience With Your POS System

Home > Blog > How To Boost Customer Experience With Your POS System

Have you heard of the Pareto principle? If this theory holds true, it means that 80% of your business revenue is generated by 20% of your customers. So how can you entice this 20% to patronise your business frequently? By providing them with the best retail experience, of course! After all, positive customer experiences are closely linked with strong brand loyalty.

That sounds great! But you are probably wondering how you can achieve this goal. Would you believe it if we told you that a retail POS system plays a significant role in this endeavour? It is true. Let us share how you can use your POS system to improve your customer’s shopping experience, thereby cultivating brand loyalty.

1. Remembering your customers and their preferences

Woman waving to a man

A study conducted by Accenture discovered that 56% of customers are willing to make a purchase if a staff recognises them. So can you remember the faces of every customer who patronises your business? Unless you have a photographic memory, the answer is: probably not. But what if you can let your POS system do the heavy lifting for you?

A robust POS software is more than capable of accumulating all kinds of customer information, provided your customers let you. Consumers are often wary of providing personal information as they do not wish to be bombarded with advertisements. Therefore, you need to be creative to get them to part with their personal data. For example, you can entice them with a loyalty programme, allowing them to get special discounts when they sign up as a member. A POS system can make this possible and easy to implement.

However, there is a lot more you can do with your customers’ details. If you are also operating an e-store, you can consider enhancing the online shopping experience for members by providing them with product recommendations based on their past transaction history. The possibilities are endless, and all of this is possible with your retail POS system.

2. Identifying your valuable customers

Woman holding a magnifying glass

It makes business sense to keep your biggest spenders happy. After all, a happy consumer translates to a loyal customer. A POS system with built-in customer relationship management (CRM) features can help you identify these VIP customers, allowing you to show your gratitude towards them.

The most obvious way to reward their patronage is to offer them attractive combos, value-added product bundles, and discounted packages to let them know you treasure them. However, there are other ways you can approach this. Why not provide them with a personalised experience? Mailing them a gift voucher and a card during their birthday month not only shows you care but also encourages them to spend further at your store.

Customers enjoy being treated like royalty, and these initiatives help embellish their experiences, thus improving their loyalties. These incentives also give them strong reasons to continue patronising your business. After all, if they can only get the best deals from your store, there is no reason to frequent a competitor.

3. Provide a seamless shopping experience

Women looking at dresses

It is all well and good to remember your regular customers’ preferences and reward their loyalty with special discounts. But to get the ball rolling, you will first need to provide them with a positive shopping experience to encourage them to complete a transaction. Suppose customers are struggling to find their desired products. In that case, you are not getting their business, much less their personal information, which allows you to convert them into members.

A retail POS system can help in several ways. Firstly, if your customers cannot locate an item they need, they will most likely leave frustrated. Your POS system can streamline the inventory management process, providing you with regular updates to let you know when you are running low on your products. This way, you ensure that there is always sufficient stock to meet consumer demands.

Secondly, you can reduce customer waiting time by utilising your POS system to the fullest. For example, you can integrate RFID technology into your POS software to speed up the billing process. Subsequently, this saves your employees the time and hassle of scanning each product individually, thus shortening the checkout times for your customers. This can make a world of difference, as nothing repels customers away like long queues and waiting times.

Are you ready to provide your customers with the best shopping experience? In that case, you will require the best POS system to help you implement the above-mentioned strategies efficiently. If you need help choosing the most suitable system, do not hesitate to contact Suntoyo Technology. Our team will be glad to assist you with selecting your ideal POS system.

3 POS Features That Will Make Your Business Operation Easier

Home > Blog > 3 POS Features That Will Make Your Business Operation Easier

A robust, innovative, yet simple to use Point Of Sale (POS) system can do wonders to improve your business operations, manage key data points, and provide crucial insights to enhance workflow. Yet, many retailers overlook the importance of a POS system and may not be aware of the many features that can be tapped on to improve profitability.

What Makes Up A POS System

There are several key components of a POS hardware system that work together to fulfil various functions. The most visible of which is the monitor or tablet screen. An intuitive POS system user interface can help cut down on mistakes, save time, and allows your employees to conduct more complex transactions with ease.

Credit card machine

A POS system should also consist of a barcode scanner, receipt printer, credit card reader, and cash drawers. While there might be other hardware for more sophisticated POS systems, most retail transactions can be handled with these components alone. The real magic of a POS system comes from the POS software which can be utilised to great effect for business operations.

Inventory Management

With an in-built inventory management feature, a POS system gives you the ability to track your stock down to the last item. It enables you to plan ahead, order new shipments and provides you the analytics required to figure out your best selling items and project future demand.

Going further, an integrated POS system that is cloud-based allows retailers to manage their inventory across different stores. This makes it possible to pinpoint availability of any stock item within a certain radius.

With such powerful tools at your disposal, business owners are able to use POS systems to maximise their profit margins and accurately price their products. It also streamlines the workflow required in restocking and purchasing.

Loyalty card

Customer Record Management

A customer loyalty programme is one of the best ways to retain consumers and turn them into ambassadors for your brand. One of the key components of any loyalty programme is comprehensive customer record management (CRM).

A POS software system that includes a CRM module can be used to track customer data to update reward points and rebates. It also lets you analyse items that are frequently bought together, seasonal purchases, customer profiles, frequency of purchases and other valuable data. Put together, a good CRM system can be the bedrock of a robust customer loyalty programme, allowing you to optimise your business to suit your high-value customers better.

Employee Management

By setting management features and employee profiles on your POS software system, business owners and managers are able to view and manage retail employees with a higher degree of precision. These features allow you to set boundaries on what certain staff can do, and what aspects of the POS system they have access to. Such features help maintain workplace hierarchies and can reduce instances of corporate fraud or employee theft.

Employee management modules also make it simpler to identify high performers and employees who might need more guidance. With this information, companies can fine-tune their man-management approach to suit different employees.

POS systems possess a multitude of features that, when used in the right manner, are able to enhance many aspects of your retail operation. It is a handy yet powerful tool that simplifies complex tasks and makes it easier for you to focus on the core of your business to improve productivity and turnover.

Looking for a Point of Sale system in Singapore for your retail business? Contact us today to let us know your needs and find out more about the products and services we provide.

4 Benefits Of Investing In A Quality POS System

Home > Blog > 4 Benefits Of Investing In A Quality POS System

Running a retail business in Singapore is no easy feat. As an entrepreneur, you will likely find yourself keeping several balls in the air at any given time. As a result, it is easy for you to stretch yourself too thin and burn out. Therefore, it is essential for you to delegate specific tasks to others. And in some cases, it extends to implementing an automated system.

A handy device to consider is a point-of-sale (POS) system. In fact, this equipment is becoming the de-facto transaction system for multiple establishments in the F&B and retail industries. So if you have yet to make the switch, we recommend doing so as soon as possible. Let us share the various benefits you stand to enjoy with a retail POS system.

Benefit #1: Save time and money

Man using a credit card machine

Time and money are two essential components for every business owner. And a POS system can help you save on both aspects. When you automate your transaction system, you eliminate time-consuming manual work and minimise human errors that occur from said processes.

This benefit is two-fold. Firstly, you will find it much easier to keep track of your finances thanks to the system’s real-time reporting feature and the reduction of the margin of error. Secondly, you minimise customers’ wait time, which is crucial during peak hours.

Sometimes, customers may shop elsewhere if they notice your establishment is crowded, as they anticipate a long waiting time. An easy-to-use retail POS system will speed up your checkout process, driving more sales for your business.

Moreover, with this system in place, you can implement self-checkout registers for customers to process their purchases independently. Not only does this improve customers’ shopping experience, but you can also reduce your manpower expense since you do not require as many staff onsite.

Benefit #2: Streamline the inventory management process

Person using a tablet

Are you still relying on pen and paper or an excel sheet to keep track of your inventory? That sounds like a hassle to sort through everything. Imagine owning several retail stores and doing this for every outlet – that sounds like a nightmare.

Fortunately, a POS system with built-in stock control features can streamline the entire process, providing you with real-time data at your fingertips. This allows you to monitor your inventory without being physically present at each store.

You also do not have to worry about maintaining price consistency across your various outlets since everything is integrated and connected to a single platform. A comprehensive POS system can even alert you when your stock is running low, ensuring you never run out of your popular products and miss out on more sales!

Benefit #3: Get reliable data and reports

Person holding a paper

There is a saying, “Data is king”, which is undoubtedly true for businesses. Entrepreneurs cannot run a profitable business with insights and intuition alone. They require data to understand what is working and what is not so that they can tailor their business strategies accordingly.

With a POS system, information, such as your best-selling product, is readily accessible to you. This allows you to understand if you need to direct more marketing efforts to promote your business or which products need urgent restocking. It can even calculate the number of goods to order based on past sales data, ensuring you do not purchase over the limit and waste money.

Benefit #4: Make it easier to implement sales and promotions

Electronic voucher

It is common for retail businesses to offer promotions to attract customers. Whether the sales are for a celebratory event like Christmas, to get rid of excess stocks, or reward loyal customers, the outlets require a straightforward way of implementing the discounts. After all, entrepreneurs cannot expect their employees to keep track of every price discount manually. A reliable retail POS system with an easy-to-use navigation interface can make sale promotions a breeze to implement.

Given the more expensive price tag of a POS system compared to a standard cash register, we can understand why some businesses in Singapore might be hesitant about making the switch. However, there are plenty of benefits to gain from doing so. We would even posit that the perks outweigh the initial investment.

So what are you waiting for? Do not hesitate to contact us today if you are interested in implementing a quality POS system for your business. Our friendly staff will be glad to assist you in selecting the ideal system that fits your business needs.

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