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Can Self-Ordering Kiosks Encourage Customers To Order More?

Person Using A Self Ordering Kiosk To Order Food
Self-ordering kiosks are becoming a game-changer for the F&B industry in Singapore, automating the ordering process and providing customers with a convenient and personalised way to place their meal orders. However, the most important question is, “Can self-service kiosks help boost the revenue for my F&B establishment?”. The answer is a resounding yes! Let us explore how a self-ordering kiosk can benefit your business by enhancing the customer experience and driving sales.

1. Automated upselling

Concept Of Upselling
Pasta and cheese. Burger and fries. Butter and corn. Some dishes complement each other perfectly. Yet, many are often unaware or unsure of what sides to complete their meal. Of course, you can train your staff to recommend additional items to the customers. However, during peak hours, most of your employees will probably be too overwhelmed to have the time to explain each side to the customers.
So, how can you help your customers make the best food pairings by themselves? The answer lies in self-ordering kiosks. Imagine ordering your favourite burger and having the kiosk suggest a side of crispy fries or a refreshing beverage to complete your meal. This subtle recommendation often proves irresistible to customers, tempting them to order a few extra items. That is the secret behind increasing your customer’s average order value.

2. Data-driven algorithm

How does a self-ordering kiosk understand which items on the menu to recommend to customers? All of this is possible due to the data-driven algorithm within this technology. By analysing past orders, the kiosk can provide data-driven menu suggestions or food combinations that align with a customer’s preference. For example, if dishes with seafood are popular among your customers, the algorithm can recognise this pattern and suggest new seafood dishes or seasonal specials.
These personalised recommendations encourage customers to discover new flavours and explore new offerings they may have overlooked otherwise. They also help foster a sense of exclusivity that keeps customers coming back for more. As you can see, this proactive approach not only increases sales. It also enhances the overall customer experience.

3. Visual and interactive experience

Person Ordering Food In A Restaurant From A Tablet Screen
You can only do so much to showcase the numerous dishes offered by your restaurant on a traditional paper menu. The limited space may even prompt you to forego images, making it challenging for first-time customers to visualise what their orders will look like. Conversely, you do not have this worry with a self-ordering kiosk. The e-menu allows you to display vibrant images, detailed descriptions, and enticing visuals to whet the customer’s appetite.
Additionally, the user-friendly interface makes it easier for customers to explore the menu thoroughly, make real-time modifications to their orders, and visualise the customisation process. This interactive experience encourages customers to browse at their own pace, reducing the pressure to make quick decisions. That enables them to discover new favourites and add more items to their orders.

4. Enhanced comfort and convenience

Customisation is the cornerstone of various modern dining experiences. Self-ordering kiosks excel in this area, providing customers with unparalleled comfort and convenience in tailoring orders. From adjusting ingredient quantities to requesting specific preparation instructions, customers have a high level of control over their food orders, ensuring they receive what they desire and preventing potential miscommunications. As a result, customers have a better experience with your business and are more likely to return in the future.
As you can see, self-ordering kiosks are revolutionising how food establishments engage with customers and drive sales. Embracing this cutting-edge technology is no longer just a modern convenience. It is also a strategic move towards success in a competitive F&B market. So, if you have yet to invest in self-ordering kiosks, what are you waiting for? Our friendly staff will be delighted to assist you in selecting the ideal system that integrates with your F&B POS system. Contact us today to learn how we can help you.

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