Suntoyo Singapore

Can Self-Ordering Kiosks Encourage Customers To Order More?

Self-ordering kiosks are becoming a game-changer for the F&B industry in Singapore, automating the ordering process and providing customers with a convenient and personalised way to place their meal orders. However, the most important question is, “Can self-service kiosks help boost the revenue for my F&B establishment?”. The answer is a resounding yes! Let us explore how a self-ordering kiosk can benefit your business by enhancing the customer experience and driving sales.
 
 

1. Automated upselling

Concept Of Upselling
Pasta and cheese. Burger and fries. Butter and corn. Some dishes complement each other perfectly. Yet, many are often unaware or unsure of what sides to complete their meal. Of course, you can train your staff to recommend additional items to the customers. However, during peak hours, most of your employees will probably be too overwhelmed to have the time to explain each side to the customers.
 
So, how can you help your customers make the best food pairings by themselves? The answer lies in self-ordering kiosks. Imagine ordering your favourite burger and having the kiosk suggest a side of crispy fries or a refreshing beverage to complete your meal. This subtle recommendation often proves irresistible to customers, tempting them to order a few extra items. That is the secret behind increasing your customer’s average order value.
 

2. Data-driven algorithm

How does a self-ordering kiosk understand which items on the menu to recommend to customers? All of this is possible due to the data-driven algorithm within this technology. By analysing past orders, the kiosk can provide data-driven menu suggestions or food combinations that align with a customer’s preference. For example, if dishes with seafood are popular among your customers, the algorithm can recognise this pattern and suggest new seafood dishes or seasonal specials.
 
These personalised recommendations encourage customers to discover new flavours and explore new offerings they may have overlooked otherwise. They also help foster a sense of exclusivity that keeps customers coming back for more. As you can see, this proactive approach not only increases sales. It also enhances the overall customer experience.
 

3. Visual and interactive experience

Person Ordering Food In A Restaurant From A Tablet Screen
You can only do so much to showcase the numerous dishes offered by your restaurant on a traditional paper menu. The limited space may even prompt you to forego images, making it challenging for first-time customers to visualise what their orders will look like. Conversely, you do not have this worry with a self-ordering kiosk. The e-menu allows you to display vibrant images, detailed descriptions, and enticing visuals to whet the customer’s appetite.
 
Additionally, the user-friendly interface makes it easier for customers to explore the menu thoroughly, make real-time modifications to their orders, and visualise the customisation process. This interactive experience encourages customers to browse at their own pace, reducing the pressure to make quick decisions. That enables them to discover new favourites and add more items to their orders.
 

4. Enhanced comfort and convenience

Customisation is the cornerstone of various modern dining experiences. Self-ordering kiosks excel in this area, providing customers with unparalleled comfort and convenience in tailoring orders. From adjusting ingredient quantities to requesting specific preparation instructions, customers have a high level of control over their food orders, ensuring they receive what they desire and preventing potential miscommunications. As a result, customers have a better experience with your business and are more likely to return in the future.
 
As you can see, self-ordering kiosks are revolutionising how food establishments engage with customers and drive sales. Embracing this cutting-edge technology is no longer just a modern convenience. It is also a strategic move towards success in a competitive F&B market. So, if you have yet to invest in self-ordering kiosks, what are you waiting for? Our friendly staff will be delighted to assist you in selecting the ideal system that integrates with your F&B POS system. Contact us today to learn how we can help you.

What Features To Look Out For When Purchasing a Self-Ordering Kiosk

Home > Blog > What Features To Look Out For When Purchasing a Self-Ordering Kiosk

By now, you are probably familiar with a self-ordering kiosk. After all, this machine is one of the first things you see when you step into any fast-food chain. So what has prompted the adoption of this restaurant automation technology? It is all about providing customers with the best possible service.

A self-ordering kiosk allows customers to easily and independently place their orders without waiting in long queues, which speeds up the ordering process. This benefits both the food establishment and the customer. The customer spends less time getting their food, resulting in a more positive experience. Meanwhile, the restaurant eliminates long queues from forming, putting off potential customers from entering the establishment.

It sounds like a win-win scenario, right? No wonder these machines are becoming more popular in Singapore. As an owner of an F&B business, if you are looking to get in on the action, we say go for it! But don’t be hasty. Let us help you make an informed purchase by sharing the crucial features you should have in your self-ordering kiosks.

Learn More: Why Self-Ordering Kiosks Are The Future For Restaurants

Feature #1: Seamless touchscreen display

Seamless touchscreen display self-ordering kiosks Singapore

Thanks to the prevalence of smartphones and tablets, many customers have no problem navigating a self-ordering kiosk. However, an unintuitive touchscreen display can lead to a frustrating experience for any customer. Imagine clicking on a particular item or wanting to navigate to another page only for the machine to remain unresponsive to your touch.

After a couple of failed attempts, a customer will likely leave in frustration, costing you potential sales, or worse, a bad review. Therefore, it is imperative that your self-ordering kiosks offer customers a seamless navigating experience, allowing them to order with ease. We recommend getting a machine with a capacitive touchscreen feature. This display screen is similar to our smartphones and offers seamless and accurate navigation capabilities. 

Feature #2: Intuitive kiosk interface

When your customers are placing their orders, they want to see everything on offer. Therefore, the photos and contents of each food item should be clearly displayed. Your customers must also be able to navigate your e-menu easily. A larger screen helps in this regard and allows you to display clear instructions on how to use the machine, thereby improving customer experience.

An intuitive kiosk interface also helps with upselling, as you can easily display cross-selling prompts and menu modifiers front and centre to boost average check size. However, your kiosks’ customer dashboard should encompass more than an easy-to-view e-menu. The main goal is to shorten the customer’s journey from ordering to payment.

Feature #3: Have various payment options available

Have various payment options available self-ordering kiosks Singapore

Customers are increasingly looking for convenience nowadays. This includes having the choice of selecting their desired payment options. So your self-ordering kiosks must be equipped with card readers to handle magstripe, EMV, and NFC (Near Field Communication) cards. Bonus points if the system supports mobile payment applications like PayNow and PayLar!.

However, you should keep in mind that some customers, particularly the elderly, may prefer cash payments. So it is a good idea to ensure your self-ordering kiosks have a cash input option. You can also have a cashier on standby to accommodate any customer who wants to pay with cash.

Feature #4: Integrate with your existing POS system seamlessly

Your POS system is the centralised hub of your entire restaurant operations, linking front-end operations to back-end operations (food preparation). As such, you would want to ensure your self-ordering kiosks can be easily integrated with your current POS system to ensure your restaurant continues operating without a hitch.  

Seamless integration of these two solutions enables your restaurant to run more efficiently while lowering manpower costs. Your customers also get to enjoy smooth and fast service, leaving a positive, lasting impression on them. Good service can often be the difference between a one-off and a repeat customer.

Now that you have a clear idea of what to look for in your self-ordering kiosks, it is time to begin your search in earnest. However, if you still have several lingering questions, our team will be glad to assist you in identifying your ideal kiosk. Do not hesitate to contact us today to learn how we can help you!

Why Self-Ordering Kiosks Are The Future For Restaurants

Home > Blog > Why Self-Ordering Kiosks Are The Future For Restaurants

Restaurant automation and technology are rapidly changing the way the F&B industry operates and functions in Singapore. One of the most obvious examples of such changes is the way we order our food. Previously, you may expect to receive a physical menu and place your order with a waiter. Now, it would not be a shock for customers to perform these actions digitally via a QR ordering system.

Even fast food and fast casual chains in Singapore are revolutionising how we order our meals. Step into McDonald’s, KFC, or Burger King, and one of the first sights you see will be the establishment’s self-ordering kiosks. So why these changes? Providing customers with convenient and high-quality services is the most obvious answer.

However, there are plenty more reasons beyond this. In fact, we will posit that these automated ordering systems are the future of the F&B industry. Let us share why self-service kiosks are becoming more popular in Singapore and why you should consider adopting this technology if you have not already done so for your F&B business.

What are self-ordering kiosks?

Man holding a pen thinking

As their name implies, self-ordering kiosks grant consumers the autonomy of ordering and paying for their meals themselves. Think of these machines as sophisticated vending machines for meals. They generally consist of a touchscreen with a user-friendly digital interface. The screen will display the menu and prices and guide users through the ordering process – from ordering their preferred dish to payment.

Why are self-ordering kiosks rising in popularity?

Growth shown in graph

A study conducted by Tillster revealed that 65% of consumers would visit a restaurant more often if the establishment has self-ordering kiosks while 30% prefer to order from a self-ordering kiosk to a cashier if the lines are of equal length. So here is the million-dollar question: why are self-ordering kiosks rising in popularity?

While it is challenging to pinpoint a specific cause, the bump in popularity is generally attributed to a change in consumer behaviour. Thanks to technology providing us with greater convenience, we have gotten used to the ease of online ordering. Therefore, we expect similar control, choice, and personalisation when we visit a restaurant in person. And self-ordering kiosks are designed to meet these changing expectations.

There is also no denying that the pandemic has encouraged more entrepreneurs in the F&B industry to embrace this technology. Self-ordering kiosks help promote social distancing, allowing customers to order and pay for their meals without interacting with the cashier. Restaurants simply have to sanitise the machines frequently to maintain strict hygiene standards.

Why should you consider self-ordering kiosks?

It is obvious that self-ordering kiosks are becoming more popular. So if you have not already adopted this technology, what are you waiting for? If you are still on the fence about this decision, let us share several benefits of self-service kiosks to change your mind.

Benefit #1: Decreased waiting time

People waiting in line

Nobody likes waiting in a lengthy queue line. If someone spots a long queue forming in your food establishment, they may choose to patronise another restaurant instead. A self-service kiosk can help speed up the ordering process, minimising any delay in service time.

Of course, you can still open a counter or two for customers who prefer ordering in person. But you will only require a few staff members to operate the registers. You can reallocate the rest to areas more beneficial to the business. For example, you can place more employees in the kitchen so that more dishes can be prepared and served, thereby reducing service time.

Benefit #2: Ensure order accuracy

Man and woman being served some food

Imagine waiting a long time for your meal to arrive only to discover that the kitchen has mixed up your order. You would understandably be displeased. Perhaps livid enough to leave a bad review. Naturally, as a business owner, you will want to avoid this happening to any of your customers.

Unfortunately, it is impossible to eliminate human errors. But you can circumvent this issue by automating your ordering process. Self-ordering kiosks with a visual menu can significantly reduce such occurrences in your restaurant because your customers know exactly what they are ordering.

Benefit #3: Targeted upselling

Man drawing graphs

Relying on your employees to highlight the latest promotions or popular items on the menu can be a hassle. Firstly, your staff must be prepped on the newest offers. Secondly, miscommunications may occur during the upselling.

Self-ordering kiosks provide a straightforward way to push targeted upsell prompts while your patrons are building their orders. For example, your kiosk can display prompts with various menu modifiers or promotions that customers may not be aware of otherwise. This includes meal combos, top-ups for premium sides, or 2-for-1 deals.

Yes! Self-ordering kiosks do require a bit of an upfront investment. However, these machines are well worth the cost! As the demand for swifter and more convenient service in the F&B industry becomes the norm, you will find that self-ordering kiosks are essential in offering an excellent customer experience to your patrons.

Do you require help looking for a suitable self-ordering kiosk for your F&B business? In that case, our friendly staff will be delighted to assist you in selecting the ideal system that fits your business needs. Do not hesitate to contact us today to learn how we can help you.

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