By now, you are probably familiar with a self-ordering kiosk. After all, this machine is one of the first things you see when you step into any fast-food chain. So what has prompted the adoption of this restaurant automation technology? It is all about providing customers with the best possible service.
A self-ordering kiosk allows customers to easily and independently place their orders without waiting in long queues, which speeds up the ordering process. This benefits both the food establishment and the customer. The customer spends less time getting their food, resulting in a more positive experience. Meanwhile, the restaurant eliminates long queues from forming, putting off potential customers from entering the establishment.
It sounds like a win-win scenario, right? No wonder these machines are becoming more popular in Singapore. As an owner of an F&B business, if you are looking to get in on the action, we say go for it! But don’t be hasty. Let us help you make an informed purchase by sharing the crucial features you should have in your self-ordering kiosks.
Feature #1: Seamless touchscreen display
Thanks to the prevalence of smartphones and tablets, many customers have no problem navigating a self-ordering kiosk. However, an unintuitive touchscreen display can lead to a frustrating experience for any customer. Imagine clicking on a particular item or wanting to navigate to another page only for the machine to remain unresponsive to your touch.
After a couple of failed attempts, a customer will likely leave in frustration, costing you potential sales, or worse, a bad review. Therefore, it is imperative that your self-ordering kiosks offer customers a seamless navigating experience, allowing them to order with ease. We recommend getting a machine with a capacitive touchscreen feature. This display screen is similar to our smartphones and offers seamless and accurate navigation capabilities.
Feature #2: Intuitive kiosk interface
When your customers are placing their orders, they want to see everything on offer. Therefore, the photos and contents of each food item should be clearly displayed. Your customers must also be able to navigate your e-menu easily. A larger screen helps in this regard and allows you to display clear instructions on how to use the machine, thereby improving customer experience.
An intuitive kiosk interface also helps with upselling, as you can easily display cross-selling prompts and menu modifiers front and centre to boost average check size. However, your kiosks’ customer dashboard should encompass more than an easy-to-view e-menu. The main goal is to shorten the customer’s journey from ordering to payment.
Feature #3: Have various payment options available
Customers are increasingly looking for convenience nowadays. This includes having the choice of selecting their desired payment options. So your self-ordering kiosks must be equipped with card readers to handle magstripe, EMV, and NFC (Near Field Communication) cards. Bonus points if the system supports mobile payment applications like PayNow and PayLar!.
However, you should keep in mind that some customers, particularly the elderly, may prefer cash payments. So it is a good idea to ensure your self-ordering kiosks have a cash input option. You can also have a cashier on standby to accommodate any customer who wants to pay with cash.
Feature #4: Integrate with your existing POS system seamlessly
Your POS system is the centralised hub of your entire restaurant operations, linking front-end operations to back-end operations (food preparation). As such, you would want to ensure your self-ordering kiosks can be easily integrated with your current POS system to ensure your restaurant continues operating without a hitch.
Seamless integration of these two solutions enables your restaurant to run more efficiently while lowering manpower costs. Your customers also get to enjoy smooth and fast service, leaving a positive, lasting impression on them. Good service can often be the difference between a one-off and a repeat customer.
Now that you have a clear idea of what to look for in your self-ordering kiosks, it is time to begin your search in earnest. However, if you still have several lingering questions, our team will be glad to assist you in identifying your ideal kiosk. Do not hesitate to contact us today to learn how we can help you!